Customer Marketing Director

Job Description

Your future employer:

A leading multinational insurance company. They promote teamwork and collaboration and provide a proactive and dynamic working environment. 

They are seeking for a competent Customer Marketing Director who possess strong leadership skill and manage both internal marketing resources and external agencies/partner.

Your responsibilities:

  • Be accountable for customer insights, segmentation, analytics and recommending customer journey to increase customer engagement, take up rate and referral
  • Develop Direct to Consumer strategy and lead the implementation to excellently achieve business KPIs
  • Be accountable for strategic planning and implementation of all marketing activities related to customer engagement, experience, customer
  • Lead the team and cross function champions to promote for customer experience culture and generate customer experience improvement initiatives
  • Oversee brand and customer research programs, be the voice of customers
  • Create, design and drive effective direct marketing and communication plans for all customers activities at corporate level, and product componentsLead and drive ecommerce business

Our key requirements:

  • Experience working as a team leader position in Marketing
  • Hold BA Degree or Post-graduate qualifications/high degree is preferred
  • Have level of skill commensurate with a minimum 10 years’ relevant experience in marketing.
  • Experience of Direct To Customer or performance digital MKT marketing with proven successes across the full marketing mix
  • Strong leadership with negotiation and influencing ability
  • Strong reasoning capabilities – creative and lateral thinking with problem solving skills
  • Strong interpersonal skills to build relationships across all levels of the organization and with external agencies
  • Broad and in-depth knowledge of marketing and communications 

About you:

  • Open minded
  • Empowered
  • Quality Approach
  • Commercially minded
  • Innovative and creative

If you are interested in this opportunity, apply now or call Ly Huynh, Principal Consultant at +84 3823 8800 to discuss further.